Property Oasis

Designed to Convert. Built for Every Market.

XMA gave Property Oasis a full creative suite, from comparison carousels to geo-targeted ad videos, to reach off-plan buyers across five global markets.

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01The Challenge

Off-plan real estate is a crowded space in Dubai. Buyers come from many different countries, and each one has different questions, different trust triggers, and different reasons to invest. Property Oasis needed creative that could speak to all of them.

The brand also needed to explain complex decisions simply. Choosing between Sobha, Azizi, and Damac is not obvious to a first-time buyer. Without clear visuals and comparisons, prospects either disengage or go to a competitor.

Property Oasis had no consistent branded creative to run paid social. No carousels. No ad videos. No collateral. Every market they wanted to reach, they had to reach cold, without the right tools.

02What we did

Brand the Comparison

We built developer-comparison carousels that put Sobha, Azizi, and Damac side by side in a clean, branded format. Buyers could see the differences quickly, without having to ask a sales rep.

Make the Value Obvious

We designed 'Buy Early. Pay Less.' graphics that communicated the core off-plan benefit in plain language. The message matched what buyers already wanted to hear, just said clearly.

Build Social Proof into the Feed

Testimonial graphics were designed to fit the Property Oasis brand and run as paid social assets. Trust is the hardest thing to build in real estate. Having it visible in the feed helps.

Produce Geo-Targeted Ad Videos

We produced paid-social video ads tailored for five distinct markets: Dubai, Nairobi, the US, Australia, and France. Each market got creative that matched its audience without losing the core brand message.

Round Out the Collateral

We designed flyers and brochures so the brand stayed consistent from the social feed all the way to the sales conversation. Online and offline materials matched.

03The Work

Developer-Comparison Carousels

Purpose: Help buyers understand the difference between top off-plan developers without needing a sales call first.
Execution: We designed branded multi-slide carousels placing Sobha, Azizi, and Damac side by side. Each slide was clear, scannable, and on-brand.
Result: Property Oasis had a repeatable carousel format they could update as new projects launched.

Campaign Headline Graphics ('Buy Early. Pay Less.')

Purpose: Communicate the core off-plan investment benefit in one glance.
Execution: We designed static social graphics built around the campaign idea. Short copy, strong visual hierarchy, and a clear call to action.
Result: A consistent campaign visual that could run across platforms and markets.

Testimonial Graphics

Purpose: Bring social proof into the paid-social feed to build trust with cold audiences.
Execution: We formatted real testimonials into branded graphics sized for feed and story placements.
Result: Ready-to-run trust assets that made the brand feel established and credible.

Geo-Targeted Paid-Social Videos

Purpose: Reach off-plan buyers in five different countries with creative that felt relevant to each market.
Execution: We produced video ad creatives for Dubai, Nairobi, the US, Australia, and France. Each version was adapted for its audience while keeping the Property Oasis brand intact.
Result: A full library of market-specific video ads ready to deploy across Meta and other paid-social channels.

Flyers and Brochures

Purpose: Give the sales team printed and digital collateral that matched the online brand.
Execution: We designed flyers and brochures covering key projects and payment plan details, using the same visual language as the social creative.
Result: A consistent brand experience from the first ad impression through to the in-person sales conversation.

04Selected work

Property Oasis online

See everything we made for Property Oasis

Browse the full library of videos and graphics we produced for them, on Frame.io.

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